Competition is intense no matter what industry your small business falls into. The goal for any business, large or small, is to be noticed and remembered over the competition. One way to do this is through unique branding products or services.
So, how do you promote your business is ways that are memorable and can help convert possible customers. We suggest three ways for unique branding to get your name in the hands of as many people of possible, and more importantly, to be remembered in a positive light.
1. Personalized Kaleidoscopes as Corporate Gifts
” Don’t send important clients or hopeful employees or customers home with boring pens and stress balls, send them home with a kaleidoscope with your business logo and information on it. That client or employee will be impressed with such a unique gift. More importantly, they are sure to remember your business at the top of their mind for future reference. Such items are also perfect for giveaways at various corporate or community events.
2. Social Media
” Facebook, Twitter and Pinterest are beginning to play larger roles in the success of many businesses, especially small businesses. These social media sites allow small business to create a community around their brand and create relationships with their clients. The closer a customer or potential customer feels to a business, or feels that the business truly cares, the more likely they are to convert to actual customers and be loyal customers.
3. Be Personal
” So many businesses seem so distant and far from personal. Be sure to connect with your clients and customers on a personal basis as much as possible. Send holiday gifts or coupons, send emails for their birthdays, etc. Customers don’t want to give their money to cold, money hungry business executives, they rather support small, caring, and personable business that care about them. Loyalty is the biggest way to make your company stand out in the eyes of customers and future clients. Loyal customers are the best form of advertising there is.
How do you make your business stand out in the minds of customers and potential customers?